What’ Covered: Sales in a salon, Distribution of sales, Understanding, The importance of sales, Identifying key areas for increasing sales, Enhancing customer satisfaction and loyalty, Training and motivating staff, Data-driven decision making, The relationship between sales and customer retention, The customer journey, Increasing sales, Retail strategies, up-selling and cross-selling, Creating an exceptional sales experience, Addressing customer needs and preferences, Handling objectives, Training and motivating your sales team, Motivating your sales team, Collaborative and customer-centric sales culture, Data-driven sales management, Key performance indicators, Data-driven decision making, Sales Fluctuation, The sales cycle.

What’s Covered: Policies, Procedures, Staff Procedures, Staff dress code policy example, Appointment book policy example, Booking a client procedure example, consultation policy example, Consultation procedure example, Consultation form example, Service and Pricing policy example, Client Shampoo procedure example, Hair cut procedure example, Hair colour procedure example, Health and safety policy example, Code of conduct, Retail policy example, Staff training and development policy, Social media and online presence policy, Outline of an employee handbook, Employee benefits and leave policy, Operations, Day-to-day operations.

What’s Covered: Developing your KPI’s, Stylists KPI’S, KPI Example Tracking, Commission Structures, Menu/Pricing, Setting Your Prices, Chair Per Hour, Inventory, Inventory Management, Tracking Inventory, Inventory Counting And Audits, Inventory discrepancy, Inventory Management System, Inventory Management Systems Available, Sales Management, Customer Relationship Management (CRM), Upselling and Cross-Selling, Promotions and Incentives, Key Components of a Salon Sales Monitoring System.

What is covered: Brand Identity: Challenges, Staying Current, Communication, Environments, Guest Experience, Improving Brand Identity, Building Your Salon Vision, Building your mission statement, Building your culture, Building your values, Building your pillars, Defining your direct buyers, Defining your niche, Building your USP, Defining your attitude, Creating your elevator pitch, Defining your competitor, Making an experience around your brand, Incorporating your personal story into your brand, Determining the colours of your brand and your fonts, Developing a logo, creating your website, building your marketing.

What’s Covered: Marketing Challenges, Marketing Your Brand, Defining Your Salon's Target Market, Conducting Market Research, Understanding Customer's Needs And Preferences, Creating Buyer Persona, Tailoring Marketing Efforts, Building Your Brand Identity, Content Marketing And Blogging, Email Marketing And Customer Retention, Local Marketing Strategies, Paid Advertising And Promotion, Customer Reviews And Reputation Management, Analyzing Marketing Metrics And KPI'S, Creating A Marketing Plan, Acquiring New Customers, Marketing To New Customers, Marketing To Existing Customers, Marketing To New Stylists, Leveraging Social Media Platforms, Creating A Social Media Plan, Social Media Content Posts, Specials, Promotions.

What’s Covered: Financial Challenges, What you need to know, Financial statements, Reading your financial statements: Profit & loss, Cash flow, Profit margin, Operating costs, Cash flow management, Pricing structure, cost management strategies and revenue-generating, operations, Pricing and costing, Budgeting, Creating a realistic budget, Financial guidelines and budgets, Financial planning and forecasting, Cash flow, Tracking revenue streams, Debt management, Tax responsibilities, Profitable services, Financial ratios, Investment and growth, Hiring financial professionals, Regular financial analysis, Scenario planning, Break-even analysis, Cost control, Cash reserves, Profit margin analysis, Inventory management, Financial forecasting, An exit plan

What’s Covered: What Are Associates, How To Have Associates, Making Money Off An Associate, Booking An Associate With Clients, Develop An Associate Program, How To Train An Associate, Training Plan For Associates, Mentoring An Associate, Building Trust With Clients, Introduction To Salon Stylists, Pay Structure, Average Pay Structure, Maximizing Time And Profit With An Associate, Graduation, Pay Scale For Transitioning To Jr. Stylist, Benefits Of Having An Associate, Advantages Of Building Stylists Out Of Associate’s, How To Find Associate‘s, Introducing A New Associate